Callum Shea

Callum Shea started in operations at a fast-growing DTC apparel brand, where he was the first hire tasked with untangling a fulfillment relationship that was quietly costing the company money on every order. That experience turned into an independent consulting practice: he's audited fulfillment contracts, run 3PL RFPs, and rebuilt shipping-cost models for more than 30 ecommerce brands ranging from seed-stage to nine figures in revenue. At Laneage, he covers fulfillment strategy, last-mile economics, and the operational tradeoffs brands face as they scale.